Project Introduction and Outline

The Dreams Exhibition is going to be held on Tuesday 31 of August to Saturday 4 September (2 weeks before the London Design Festival 2010 and during First Thursdays) at Shoreditch Town Hall Basement Galleries. With 2 days set up, 5 days show, and 1 day pack up.

We are aiming to get 50 designers/artists to join this project. You can interpret this theme Dreams in any kind of way and format. For the whole space, the hiring fee, promotion fee, and private view night, will mean a charge of £60 per exhibitor. Chance of having this sum of money returned back to the exhibitors depends on amount of funds received via sponsorship and donations during this project.

To see a preview of a small part of the venue please click here.

Project Brief

Project Context

The theme for the exhibition is “dreams”.

‘Dreams’ can be interpreted in many ways, and not always to describe the experience people have when sleeping. Aspirations, idealism, halucinations or even the sensation of feeling something so surreal that it seems out of this world are some of the few examples. Consider basing your project on personal experience or through conducting an experiment; a scientific approach, through existing theories or your own insights. What is the aim of your project? Is to inform, to influence, advise? To provide a solution or is to include the audience in an amazing experience?

Description

• We would like you to produce a piece to display and interpret your idea(s).
• This is a creative brief, perfect for any discipline; fine arts, performance, animation, fashion, film, installation, furniture, product, poetry, photography etc. the list is endless.
• You can have more than one final outcome.
• There is no size restriction for your piece, however, please take transport issues into consideration.
• Individual or team projects are welcome.

As this is brief outside of any academic college or university assessment, you may use existing work as long as you feel it fits the brief. Considerations for health and safety are crutcial. Health and safety guidelines are to be downloaded here: Page 1 Page 2.

Requirements and criteria

We will review the design and ideas on determined dates. Please remember this is a standalone project which will not only reflect the quality of the whole show, but yourself as an individual artist or designer. We strongly advise you to research, start the project as early as you can to ensure a well-rounded project.

Recommended Inspiration

Bibliography

Brown, Jerry. “Washingtom Lottery: Birds” [Online] Available http://www.youtube.com/watch?v=Og5saE-D5QE, 2008.
El Laberinto del Fauno. Guillermo del Toro. Warner Sogefilms, 2006.
Eraserhead. David Lynch. Libra Films. 1977.*
Eternal Sunshine of the Spotless Mind. Michel Gondry. Focus Features, 2004.
Fletcher, Alan. The Art of Looking Sideways. Phaidon Press Ltd, 2001.
Jung, Carl. Dreams. Routledge,  2nd edition, 2001.
La double vie de Véronique. Krzysztof Kieslowski. Miramax, 1991.
LaBerge, Stephen. Exploring the World of Lucid Dreaming. Ballantine Books, 1997.
Lewis Carroll. Alice's Adventures in Wonderland: AND Through the Looking Glass. Penguin Classics, Rev Ed edition, 2003.
My Neighbor Totoro. Hayao Miyazaki. Toho, 1988.
Paprika. Satoshi Kon. Sony Pictures Classics, 2006.
Permedi, Dony. “Kiwi!” [Online] Available http://www.donysanimation.com/Kiwi.htm, 2006.
Taxidermia. György Pálfi. Welkl, 2006.*
Vanilla Sky. Cameron Crowe. Paramont Pictures, 2001.
William Shakespeare. A Midsummer Night's Dream. Penguin Classics; New Ed edition, 2007.
Ziewe, Jurgen. Multidimensional Man. Lulu.com, 2008.

*Caution: Some of the listed films contain graphic imagery and concepts which some may find disturbing.

Quotes

“I don’t work. I just dream. The best office is my bed.” Philippe Stark

“Dreaming is likely a side effect of the reorganisation and editing of information in the memory banks of the brain.” Edward O.Wilson

“Your vision will become clear only when you look into your heart. Who looks outside, dreams. Who looks inside, awakens.” Carl Jung

“If there were dreams to sell, what would you buy?” Thomas Lovell Beddoes

“The moment of enlightenment is when a person's dreams of possibilities become images of probabilities.” Vic Braden

Schedule (to be updated)

15 March - 3pm	Showing the exhibition space at Shoreditch Town Hall
17 March - 6pm	First Briefing at Southampton Row, RSL1100 (Red Lion Square 11th foor)
18 March	Deposit Deadline
24 March - 11am	(Spilt into groups so times may vary) Southampton Row, RSL1100 (Red Lion Square 11th foor); 1 hour meeting per group
Before summer break/TIME TBA	Meeting for finalised ideas - hand in of the other £30
After summer break/TIME TBA	Meeting after summer for final presentation, we expect the project to be fully completed by this date
29 August -12pm-5pm & 30 August 12pm-5pm	Time for you to set up your exhibiton piece
31 August - 9am-10:30pm	Private Viewing set up - Exhibition opens and private view begins.
1 September-4 September	General exhibition viewing open dates
05 September - 12pm-5pm	Exhibiton ends and day of packing up

 

A PDF version of these details can be downloaded here.

 

 

 

     

A Creative Arts and Design Exhibition | Copyright © 2010 Dreams Exhibit London 2010